B01 – Marketing and Business Development (2025CLC-B01)

Friday, June 13, 2025

10:15 AM to 12:15 PM

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The President's Track

Presented by the CBA Executive Committee

Can't Attend the 2025 Connecticut Legal Conference in person?

Select the virtual attendee option when registering for the conference and you'll get streaming access to the four President's Track seminars. Streaming access is limited to only these four seminars; all conference registrants will receive a complementary digital catalogue of all audio recordings of the conference’s seminars available through the rest of 2025.

About the Program

The first hour will be moderated by Silvia Coulter, a nationally recognized consultant on marketing and business development.  The first hour will be on tricks to turn marketing into business development and will feature panelists representing large, medium and small firms with traditional and not so traditional business development techniques. The second hour will also be moderated by Silvia Coulter but will consist of a panel of general counsel and marketing directors to discuss what matters to GC’s in terms of hiring lawyers and how lawyers can better present themselves.

You Will Learn

About marketing tricks for business development for large, medium, and small firms
About traditional and non-traditional business development techniques
About what general counsel is looking for in new hires
About how to present well when seeking a position with general counsel

Who Should Attend

Attorneys interested in marketing and business development, and attorneys interested in in-house counsel opportunities.

Credit

CT: 2.0 CLE Credits (General)

Moderator

Silvia Coulter1 Silvia Coulter
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