D06 - Social Media Influencers: Endorsements and Compliance (2023CLC-D06)

Monday, June 5, 2023

4:45 PM to 5:45 PM

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Current Topics Track

Presented by the Sports and Entertainment Law Section

About the Program

As more individuals are monetizing their online presence and recent regulatory crackdowns have made headline news, there is a need to address important legal considerations in representing or partnering with influencers.  This program will discuss what attorneys need to know regarding influencer transactions, endorsement deals, online reviews/sponsored content, and required disclosures.

You Will Learn

About the framework that governs influencers as well as best practices for staying compliant with relevant laws and regulations 
What an influencer is and how they make money
Relevant guidance issued by agencies such as the FTC, the SEC, and the BBB National Advertising Division

Who Should Attend

Bar members that are interested in learning more about the emerging economy surrounding influencers and the legal considerations that come along with the industry, attorneys that counsel businesses partnering with social media influencers (or wishing to partner with influencers), or anyone looking to represent influencers or negotiate brand deals. 

CLE Credit

CT: 1.0 CLE Credit (General)
NY: 1.0 CLE Credit (AOP)

The Connecticut Bar Association/CT Bar Institute is an accredited provider of New York State CLE. This program qualifies for newly admitted and experienced attorneys CLE credits. 

Attorneys seeking NY CLE credit who have been admitted to the New York State Bar for two years or less must attend the live seminar for skills or ethics credit, a fully interactive videoconference, or simultaneous transmission with synchronous interactivity. Diversity, Inclusion and Elimination of Bias CLE credits are only available as non-transitional credits. For further information please see the NYCourts.gov page on CLE: http://ww2.nycourts.gov/attorneys/cle/index.shtml.


Atleson headshot1 Michael Atleson
FTC Bureau of Consumer Protection, Washington, DC

David G Mallen1 David G. Mallen
Loeb & Loeb LLP, New York, NY