Friday, December 25, 2020
3:30 PM
to
5:30 PM
Location: Riverside | Room 17
Legal Entrepreneur Track
D07 A Lawyer's Guide to Effective and Ethical Internet Marketing
Session D: 3:30 p.m. - 5:30 p.m.
About the Program
It’s an understatement to say that internet marketing can be a confusing “virtual minefield” of technical and ethical challenges. Whether you’re thinking about getting online for the first time, or your firm has been on the internet for years, and whether you’ve been managing your own website or paying for expensive marketing services, this program will help answer your most common questions – and will help you to achieve success while avoiding costly issues before they arise.
You Will Learn
- About Internet technology and the ethical traps and pitfalls to which attorneys must be alert
- How to optimize your visibility on the web, engage your audience, and prompt them to contact you while adhering to strict ethical obligations
- How to set objectives, develop strategies, and measure ROI when developing a web presence and how to efficiently manage the process
Speakers
Mark A. Dubois, Geraghty & Bonnano LLC, New London
Bill Jawitz, SuccessTrackESQ, Milford
CLE Credit: 2.0 Hours (CT: 2.0 Gen; NY: 2.0 LPM)