People are pattern makers—we take a set of facts, find a pattern, create a narrative, and form a story, which creates a meaning for our world and guides us in our decision making.
Every case is, at its core, a series of facts, which a skilled advocate will form into a pattern and create a story that persuades a jury to decide the case in favor of the advocate’s client based on the meaning the jury finds in that story.
This seminar reveals the psychology behind story forming, teaches the basic storyform and the universal mythic storyform (The Hero’s Journey), and shows advocates how to adapt that storyform to a trial to persuade a jury to decide the case in favor of their clients.
Any attorney with an interest in using story to persuade others. This includes trial lawyers, lawyers who present at administrative hearings, and leaders.
(Includes a light breakfast, electronic materials, and parking in the public garage at 35 Bank St)
Student Member $15