Friday, November 1, 2024
12:00 PM to 2:00 PM (Eastern Daylight Time)
Webinar - CLE Pass Eligible
Presented by the CT Bar Institute - Part of the Solo/Small Firm Series 
About the Program
In this comprehensive CLE course, you will gain expert guidance on navigating advertising regulations that affect all aspects of your legal practice's presence, from public relations and marketing to social media and your website. Learn the secrets behind creating compelling content, boosting your visibility through Google ads, mastering SEO for your site, and judiciously allocating your advertising budget to attract new cases. You'll also gain insights into leveraging social media effectively and making informed decisions that drive your practice's growth. This practical session will equip you with the knowledge and tools to take your practice to the next level in a legally compliant way, while understanding the impact of recent court decisions and ethics opinions.
You Will Learn
- How recent changes to advertising rules are impacting law firm marketing
- How to develop a content creation strategy to enhance website visibility
- How to budget your advertising dollars to acquire new clients
- How to implement effective marketing strategies that align with attorney advertising rules
Who Should Attend
This course is ideal for attorneys seeking to enhance their marketing efforts through traditional and digital marketing strategies while ensuring compliance with ethical standards. Designed for a basic/introductory level, this session will provide the knowledge and tools to take your practice to the next level legally and ethically.
Cost
(Includes electronic materials)
Solo/Small and YLS Section Members $65
Member $75
CLE Pass Holder $0 (you must have purchased the CLE Pass to register as a CLE Pass holder)
Student Member $40
Non-Member $150
Financial hardship information is available upon request.
CLE Credit
CT: 2.0 CLE Credits (Ethics)
NY: 2.0 CLE Credits (Ethics)
The Connecticut Bar Association/CT Bar Institute is an accredited provider of New York State CLE. This program qualifies for newly admitted and experienced attorneys CLE credits.
Attorneys seeking NY CLE credit who have been admitted to the New York State Bar for two years or less must attend the live seminar for skills or ethics credit, a fully interactive videoconference, or simultaneous transmission with synchronous interactivity. Diversity, Inclusion and Elimination of Bias CLE credits are only available as non-transitional credits. For further information please see the NYCourts.gov page on CLE: http://ww2.nycourts.gov/attorneys/cle/index.shtml.
If the seminar is recorded, all member registrants will receive complimentary access to the recording approximately six weeks after the program.
Please note that refunds will not be granted once course materials have been sent. Cancellations made less than 2 business days prior to event are non-refundable.
Closed captioning will be available during the seminar presentation for virtual attendees.