Presented by the Connecticut Bar Association
About the Program
Join us in a practical CLE seminar focused on how attorneys can remain visible and competitive as Google and AI-driven answer engines reshape online search. Dave Hendricks, Legal Internet Marketing Consultant and Owner of Attorney Marketing Network, will explain how SEO and Answer Engine Optimization (AEO) now work together, and what law firms must do to ensure their websites, content, and online authority are recognized and recommended by platforms such as Google, ChatGPT, and Gemini. This seminar will leave attendees with clear, actionable strategies to improve rankings, authority, reviews, and off-page signals that drive modern client discovery.
You Will Learn
• To evaluate how AI-driven answer engines are reshaping Google search and client acquisition
• How to identify the key AEO platforms and the factors they use to recommend law firms
• How to implement website and content strategies that increase visibility in search and AI-generated results
• How to apply schema markup, link building, and citation strategies to strengthen online authority
• To optimize reviews, Google Maps, and search features to improve credibility and referrals
Who Should Attend
Attorneys and law firm professionals who want practical, actionable strategies to improve online visibility, authority, and client acquisition as Google and AI-driven search platforms reshape how potential clients find legal services.
Cost
(Includes electronic materials)
Solo/Small and YLS Member $20
Member $30
CLE Pass Holder $0 (you must have purchased the CLE Pass to register as a CLE Pass holder)
Student Member $0
Non-Member $60
Please log into your account to receive CBA member pricing.
Financial hardship information is available upon request.
CT: 0.75 CLE Credits (General)
If the seminar is recorded, all member registrants will receive complimentary access to the recording approximately six weeks after the program.
Please note that refunds will not be granted once course materials have been sent.
Cancellations made less than 2 business days prior to event are non-refundable.
Closed captioning will be available during the seminar presentation for virtual attendees.