June 2, 2026
3:45 PM
to
5:15 PM
The Solo/Small Firm Track
Presented by the Solo/Small Firm Section
About the Program
As the legal landscape becomes increasingly saturated with AI-generated content and automated digital advertising, the "human premium" has never been higher. While most firms are racing to automate their interactions, the lawyers who win the next decade will be those who master the art of the analog relationship.
This session explores why the marketing tactics of the 1950s—relationship-based networking, physical touchpoints, and community integration—are more effective in 2026 than they were 70 years ago. We will move past the "screen" and dive into how Connecticut lawyers can leverage "slow marketing" to build trust, authority, and a referral-proof practice that AI cannot replicate.
You Will Learn
• How to analyze the digital saturation effect and identify how AI and algorithmic marketing have commoditized legal services and why traditional, analog methods provide a competitive advantage in building client trust
• How to implement high-value analog touchpoints and develop a system for non-digital outreach—including handwritten correspondence, physical newsletters, and "in-real-life" (IRL) networking—that complies with Connecticut’s Rules of Professional Conduct regarding solicitation and advertising
• How to synthesize analog and digital systems and learn how to use modern CRM (Customer Relationship Management) tools to "automate the analog," ensuring that human-to-human connections are tracked, nurtured, and never forgotten
• How to evaluate the ROI of relationship marketing and contrast the long-term value and conversion rates of referral-based analog marketing versus the high-churn, high-cost nature of digital lead generation
Who Should Attend
Attorneys interested in current marketing best practices.
Credit
CT: 1.5 CLE Credit (General)
NY: 1.5 CLE Credit (LPM)
The Connecticut Bar Association/CT Bar Institute is an accredited provider of New York State CLE. This program qualifies for newly admitted and experienced attorneys CLE credits.
Attorneys seeking NY CLE credit who have been admitted to the New York State Bar for two years or less must attend the live seminar for skills or ethics credit, a fully interactive videoconference, or simultaneous transmission with synchronous interactivity. Diversity, Inclusion and Elimination of Bias CLE credits are only available as non-transitional credits. For further information please see the NYCourts.gov page on CLE: http://ww2.nycourts.gov/attorneys/cle/index.shtml.